Writing More Effective Job Postings

Job Location: Where will the candidate be working?  Do your employees work from an office or from home?  Save yourself some time reviewing resumes by clearly stating it if you only want local candidates, offer relocation assistance, or will consider candidates who are relocating on their own.

Your Company: Market your company as well as your job openings! Why does an applicant want to work for your company? What sets your company apart from the rest? What type of company is it and how long have you been in business? Is there something special about the people they will be working with or will trained by? The more a job seeker knows about how great your company is, the more they'll want to be employed and stay employed with you. Describing your company culture and the management style of the hiring manager can help potential candidates decide if they'll be a good fit for your company. 

Compensation: Always advertise a pay range associated with a particular position. Start out by listing the minimum paid to a person who might need some 'on the job training' ranging all the way to what you'd be willing to pay that 'perfect' person who has all the experience and skills you're looking for. This way you will leave room for negotiation while at the same time, that 'perfect' person won't overlook your job opening. Remember to mention if there is a base salary, incentive based pay, or bonuses. It is also helpful to mention whether the person will be an employee or independent contractor.
 

Job Requirements: Are certain qualifications preferred or required? Would you overlook candidates without these qualifications or could you provide training to the right person? Be specific about the type of education, work experience, licenses, computer skills, or language skills required. If no experience is necessary then state it, but list some qualities you are seeking.

Benefits and Incentives: Outline your insurance plans, after all most job seekers are looking for the long term. Do you offer tuition reimbursement, day care allowance, casual Fridays, parking, health club memberships, etc? Benefits these days are just as important to job seekers and their families as the salary they'll receive!

Training: Briefly mention any training programs at your company. A candidate wants to know that you will invest in their future.

Advancement Opportunities: Outline the career path for a successful employee. What opportunities exist for the right person in the coming years as a result of outstanding performance?